ADS collects your personal information to help deliver a superior level of customer service. It enables ADS to give you convenient access to its products and services and focus on categories of greatest interest to you. In addition, your personal information helps ADS when it comes to keeping you posted on the latest product announcements, software updates, special offers, and events that you might like to hear about.
We may also ask for certain Personal Information when you send us a comment or question, or when you request certain information through our Website. If you do not want to give us any Personal Information, you can choose not to use those features of our Website.
Generally, there are three forms of information that ADS collects online: Website Visitor Information, Personal Information and Non-Personal Information.
Website Visitor Information
ADS routinely gathers information on Website activities, such as data on how many people visit the Website, the pages they visit, where they come from, how long they stay, etc. Website visitor information is collected on an aggregate, anonymous basis, which means that no Personal Information is associated with this data. Such information is gathered through the use of web server logs. A web server log is a file where Website activity is stored.
Personal Information is collected on certain pages of the Website. If you decide to contact ADS online to ask a question, learn more about a product or register a recently purchased product, download certain software or service applications, place an order for products or inquire about products you may already own, you will find that those contact forms ask for certain types of Personal Information to assist us in complying with these requests.
ADS may also ask you to provide Personal Information, some optional, some required, on specific pages of the Website. The information requested may include your name, address, e-mail address, shipping information, phone number, product model and serial numbers and your dates of purchase, credit card and/or debit card information and your comments. Personal Information may be forwarded to an ADS business unit or the appropriate ADS affiliate that is equipped to handle your order, inquiry or feedback.
Personal Information is also collected by means of warranty cards, trade show information, e-mail, voluntary online surveys and as part of any entry for a contest or other promotion. If you choose to enter a contest or other promotion we conduct, you will be required to submit certain Personal Information, such as your name, e-mail address, street address and phone number. We will use the required Personal Information you submit to us for promotion administration purposes, such as notification of winners.
ADS also collects information that, alone, cannot be used to identify you (referred to as “non-personal information”) through this Website. Examples of types of non-personal information that we may collect include gender, age, survey responses, IP addresses and data stored in cookie files. We describe IP addresses and cookies in more detail below:
Internet Protocol Addresses. An Internet Protocol (IP) address is a number automatically assigned to your computer whenever you access the Internet. This number does not identify your name, e-mail address or other Personal Information. If you request information from this Website, our server will enter your IP address into a log. We use this information to measure Website traffic, to help us to understand how people are using our Website and to hopefully improve your online experience.
Cookies. This Website may gather certain non-personal information through the use of “cookies.” “Cookies” are small text files that recognize repeat visitors, facilitate ongoing access to some sites, and allow sites to understand how and when pages are visited and by how many people. Visitors who are concerned about the use of cookie technology may opt to enable a feature in their browser software that will erase cookies, block all cookies, or warn the user before cookies are stored or exchanged. Please be aware however, that some parts of this Website may no longer function properly if cookies are disabled.
We use your Personal Information for three general reasons. First, we use Personal Information to provide you with the services that you request. Second, we may use your Personal Information to send you additional information about our products or information about other products and services in which you might be interested, provided you “opt-in” to receiving such information. Third, we may use your information in aggregate form to help us evaluate and modify existing services, and to help us develop additional services that are likely to be of interest to our users. You can always choose not to be contacted or to “opt-out” on the registration screen on which your Personal Information is entered. If you later decide that you do not want your Personal Information used for these purposes, you may opt-out by sending an e-mail or letter to us.
Furthermore, we may use the Personal Information you provide about yourself when placing an order or registering for warranty or out of warranty service to complete that order or service registration and to provide you with information about other ADS products and promotions that may be of interest to you.
In the course of growing or restructuring our business, we may also purchase the assets of another company or sell the assets of our company. During these transactions, information about customers is frequently considered a business asset that is the subject of such a purchase or sale. Also, in the unlikely event that ADS’s assets are acquired or subject to liquidation in bankruptcy, Personal Information may be transferred as well.
Information Sharing and Disclosure
ADS’s responsibility to keep your information private is taken very seriously.
Your Personal Information may be shared with our employees, independent contractors, agents or other related and unrelated ADS entities and/or business partners acting on our behalf to: (i) fulfill and/or ship an order or provide a product or service you have requested; (ii) provide an award; (iii) provide mail-in or other rebate on the products that you may purchase; (iv) conduct customer surveys for the purpose of marketing; and/or (v) collect debt or other payments.
We do not share your Personal Information with non-ADS companies except to the extent necessary to complete the above functions and, when we do share it, it is subject to their agreement to both treat it as confidential business information and to fully comply with all applicable privacy laws and also with the understanding that it may not be used for any purpose other than to perform their function. In so doing, ADS may share your Personal Information as follows:
ADS Operations and Maintenance Contractors: ADS may share your Personal Information with third party contractors as is necessary to respond to your requests for products and information, unless you have opted-out of receiving information. Third-party contractors may access your Personal Information in order to send you information on behalf of ADS. ADS also may hire third-party technology providers to host this Website and to store your Personal Information.
Rest assured, ADS will only provide Personal Information to third parties on an “as needed” basis and provided that such third parties have privacy policies in place.
Personal Information that does not have a specific purpose or that no longer fulfills its intended purpose will be destroyed in a secured fashion. ADS will only retain Personal Information for the duration of its intended use or as otherwise required by law.
ADS works hard to ensure that our systems are secure and that they meet industry standards. To prevent unauthorized access, maintain data accuracy, and ensure the correct use of information, we have put in place appropriate physical, electronic, and managerial procedures to safeguard and secure the Personal Information we collect online.
Updating your Information
ADS makes every effort to keep Personal Information accurate, complete and current. ADS will update any changes to Personal Information when received. If ADS holds Personal Information about an individual which can be established by the individual to be inaccurate, incomplete or not up-to-date, ADS will take reasonable steps to correct it.
Accessing your Information
If you would like to access your Personal Information, or request that your Personal Information be modified, corrected or removed from our database, please contact ADS. ADS will make all reasonable efforts to respond within thirty (30) days of your request. To protect your privacy and security, we will also take reasonable steps to verify your identity before granting access or making corrections. ADS will use reasonable efforts to supply you with this information and to correct any factual inaccuracies that you identify.